post Got interactive addictive game?

March 15th, 2007

Insemnare despre: advertising,amuzante,internet,marketing — clickio @ 10:51 am

“Got milk?” e de aproape 15 ani o campanie de manual pentru studentii la profiluri publicitare. Insa Asociatia Procesatorilor de Lapte din California are si in 2007 campanii excelente, printre care si un joc online amuzant si foarte bine realizat despre …o familie de-a dreptul privata de lactate care-si ia dreptatea in propriile maini. :)

Interesanta strategia din spatele acestei campanii, inca din ’93:

The “Got Milk” notion came from the thinking that milk is generally taken for granted.  But “there is one time when it is fully appreciated that desperate moment when you reach into the refrigerator and find that it is gone” (Berger 2001).

Goodby calls the “Got Milk” campaign “the deprivation strategy” because the ads focus on the absence of milk.  Goodby’s reasoning is that “the deprivation strategy might not cause people to like milk more but it might scare them into buying an extra container to avoid running out of it” (Berger 2001).

Ar trebui sa ne speriem ca la noi in industrie lipsesc astfel de jocuri online?:)

3 Comments »

  1. :-) genial!

    Comment by Zu — March 16, 2007 @ 12:28 pm

  2. m-am jucat in weekend – dar nu pot sa trec de fortareata aia!!

    Comment by Anca R — March 19, 2007 @ 11:44 am

  3. [...] Marea performanta a primei intalniri e ca ne-am cunoscut cu cei pe care inca nu ii cunosteam, si ca am stabilit o tema pentru urmatoarea, o campanie de popularizare a internetului in randul celor care aduc bugetele, cum a numit-o Dragos Novac, sau o campanie Got Milk pentru internet, cum i-a zis Adi Alexandrescu de la Ogilvy One. [...]

    Pingback by Ionut Oprea » Un nou lider in marketing pe internet — April 25, 2007 @ 10:51 pm

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