post Publicitatea pe internet ar trebui sa creasca in momente de criza

October 30th, 2008

Insemnare despre: advertising,blogging,internet,marketing — clickio @ 10:18 am

Pentru ca toata lumea intreaba si discuta despre criza financiara vs publicitatea online, am salvat un articol Emarketer publicat in urma cu 3 zile care prezinta o serie de motive din care publicitatea pe internet ar trebui nu sa scada in volum, ci chiar sa creasca in perioade de criza (dincolo de “efectul oricarei crize de a stimula gasirea si crearea de eficente”, cum zicea cineva). Iata-le mai jos:

  1. The Internet is inherently more measurable and accountable than are traditional channels.
  2. The Internet allows for better, more-granular targeting than do other forms of media. That reduces media waste and can save marketing dollars.
  3. The Internet is interactive, thereby allowing for a higher degree of engagement with consumer and business prospects and customers.
  4. Particularly among younger consumers, the Internet is accounting for a larger and larger share of total media time; numerous studies demonstrate that teens, millennials and other younger cohorts are spending more time online per week than they are watching television.
  5. The Internet plays into the consumer-in-control movement and therefore provides new opportunities for marketers to be a part of their conversations about interests, attitudes, shopping plans and even brands.
  6. New Web 2.0 phenomena such as blogs, social networks and Twitter provide marketers with the potential to gain rich insights into consumer behavior and attitudes (the Internet is like a perpetual focus group on steroids).
  7. The Internet, unlike any other medium or channel, allows marketers to reach prospects throughout the entire consumer buying cycle, from initial awareness through pre-information-gathering to sales and post-sale feedback and support.

Acum, important e ca toate, sau cat mai multe, aceste avantaje sa fie exploatate suficient de furnizorii din piata. Si poate, mai mult decat in alte timpuri, e important sa avem eforturi coordonate de industrie ca asociatia industriei de publicitate interactiva, IAB Romania.

1 Comment »

  1. [...] Publicitatea pe internet ar trebui sa creasca in momentele de criza . [...]

    Pingback by Dorin’s Personal Weblog » Blog Archive » True, Clickio, true…. — October 31, 2008 @ 2:37 pm

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