post Despre publicitate online in Europa de Est, in ClickZ

March 23rd, 2009

Despite positive growth throughout Eastern Europe, IAB Romania’s Oprea warned the industry needs to work together to drive adoption in order to foster the kind of growth witnessed in Western Europe. He described a “vicious circle,” in which a relatively small share of total media spend results in modest attempts to promote the medium, keeping investment low as a result. “The Eastern Europe online industry needs to proactively hard-sell itself to agencies and advertisers. For that the industry has to gather around associations such as national IAB structures, and each company has to contribute,” he said.

Din ClickZ, intr-un articol intitulat “Eastern Europe Web Ad Market Holds Opportunity and Challenge”

1 Comment »

  1. Felicitari pentru interviu.. sper sa si faceti ce spui tu pe acolo, sa gasiti solutii de dezvoltare.

    Comment by Liviu Taloi — March 29, 2009 @ 10:19 pm

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