post 2009, anul in care notiunea de cautare se va diversifica

May 20th, 2009

Insemnare despre: internet — clickio @ 7:11 am

De cativa ani incoace, toate motoarele de cautare noi se pozitioneaza ca google killeri, asasini nemilosi, sniperi precisi, brute sangeroase, pardon, m-a luat valul, la fel ca pe ei atunci cand s-au prezentat lumii(remember Cuil?). Dupa cum probabil stiti, niciunul n-a supravietuit, sau cum zic americanii, din cei care au supravietuit, none lived to its promise. Insa de cateva zile apele au inceput sa se tulbure, pentru ca apar primele semne ca lumea s-a cam prins cum e cu cautarea.

Primul semn a fost proaspat-lansatul serviciu informational Wolfram Alpha, care nu e un motor de cautare, ci, cum bine zice articolul din care voi cita in continuare:

The problem is Wolfram Alpha isn’t a search engine and never claimed to be. In fact, the first question on the site’s FAQ list is just that, and the answer is — no. What the company claims it to be is a “computational knowledge engine.” This essentially means that the engine isn’t just sorting through an indexed file of data; it is actually running computations based on what it has been programmed to think the requestor is asking.

Al doilea semn a venit de la indepartatele locuri 2 si 3 din domeniul online search, adica Yahoo si Microsoft, care se pare ca au inteles in final ca au cam pierdut lupta la capitolul indexare cu Google.

Yahoo zice ca strugurii indexarii si search-ului pur sunt acri: “Nobody really wants to search,” declared Prabhakar Raghavan, head of Yahoo (NSDQ: YHOO) Labs and Yahoo Search Strategy. “People want to run their lives.”

The stated theme for the press briefing was “The End of the 10 Blue Links,” a title that reflects an evolution of Yahoo’s search strategy beyond document retrieval. As described by Raghavan, Yahoo is directing its search efforts toward assessing user intent.

When a user types “Star Trek,” Raghavan said, he doesn’t want 10 million documents, he wants actors and show times.

Yahoo’s bid to redefine search as a matter of intent rather than index size can be seen as an admission that it can’t match Google’s index.

Microsoft spune ca aceasta activitate cautatul pe internet e joaca de copii deocamdata, sa vedem ce pot ei: “We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks,”

Si articolul detaliaza: Microsoft last July acquired San Francisco-based Powerset, a developer of semantic search technology that determines the intent behind search terms, in a deal estimated at $100 million. The move was seen as a compensatory reaction by Microsoft to its failed bids to acquire Yahoo, and a sign of its intention to differentiate itself from Google by snapping up nascent search technology.

Asadar, in 2009 e posibil sa avem si alte mijloace de a extrage informatia deĀ  pe internet, in afara cautarii, sau cautarile vor incerca sa devina mai inteligente, incercand sa ghiceasca mai bine ceea ce ne dorim de fapt sa gasim.

Nu e deloc rau, pe de o parte, asta ne va face mai eficienti, ca utilizatori, iar pe de alta parte vom avea posibilitati si mai interesante de targeting. Si ne vom aduce inca odata aminte de problemele de privacy pe care le ridica asta.

Saptamana viitoare vom afla ce a pregatit Microsoft. Pana atunci putem doar chibita daca cei doi vor mai musca putin din felia enorma a pizzei de online search pe care acum scrie Google si pe care sunt aproape toate toping-urile si condimentele.

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