post Plata pentru continut, o noua incercare, cunoasteti notiunea de AGREGARE?:)

June 25th, 2009

Insemnare despre: advertising,business,internet — clickio @ 5:54 am

In speranta ca pesimismul marilor institutii de presa in ce priveste plata continutului online de catre utilizatori (pe scurt, plata pentru articolele din ziare, etc) este cauzat de faptul ca fiecare se gandeste doar la proprii cititori, un start-up american se gandeste sa incerce agregarea continutului de peste tot pentru a oferi abonamente premium cititorilor.

“A startup planning to sell news online is hoping to get money from about 10 percent of Internet readers accustomed to mostly free access to newspaper and magazine Web sites since the 1990s.

Journalism Online’s online fee expectations are more optimistic than some other industry studies that have assumed newspapers and magazines probably shouldn’t count on more than 2 percent of their online audiences to pay for coverage that has been given away for years.”

E tipul de online venture care prezinta un model interesant, dar cu foarte multe riscuri. Deocamdata, e doar sub forma unui calcul teoretic.

“Journalism Online is still trying to get newspapers and magazine publishers to sign up for its service before its debut later this year.The venture hasn’t announced any partners yet, but is making some bold promises.

Under a hypothetical scenario presented to reporters Wednesday, Journalism Online predicted a large daily newspaper with a print circulation of 1 million and an online audience of 20 million would collect more than $110 million in new revenue during the first two years of its service. No revenue projections were offered for smaller newspapers during Wednesday’s meeting.”

via Associated Press

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