post Adobe cumpara Omniture

September 16th, 2009

Insemnare despre: internet — clickio @ 5:51 am

Adobe, o companie care a contribuit puternic la dezvoltarea internetului, si ale carei produse sunt folosite zilnic si de cei care construiesc internetul, si majoritatea celor care-l folosesc, urmeaza sa achizitioneze Omniture, cel mai mare furnizor global de servicii de web analytics si de optimizare de business online. Omniture nu e (inca) prezenta in Romania dar solutiile sale de analytics sunt foarte avansate. Doi cititori, Dragos si Claudiu, m-au anuntat ca Omniture sunt prezenti in Romania de la inceputul lui 2008 prin Red Wave.

Rezultatul integrarii celor doua companii? Un workflow complet de dezvoltare pentru web, integrat cu posibilitatile de optimizare.

“The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.”

Cred ca intr-un an-doi vom asista la lucruri interesante in directia asta.

2 Comments »

  1. Omniture este prezent in Romania prin Red Wave. :)
    Mai multe detalii gasesti aici: http://www.redwave.ro/ro/news/2008_08_15_omniture_in_romania.html

    Comment by Claudiu — September 16, 2009 @ 10:14 am

  2. Sunt prezenti si in Romania (sau,cel putin, pe la inceputul anului erau).

    http://www.redwave.ro/ro/news/2008_08_15_omniture_in_romania.html

    Comment by dragos — September 16, 2009 @ 12:52 pm

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