post Ce puteau face F64/ 2ActivePR pentru o gluma (mai) buna, reusita, gustata?

December 17th, 2013

Insemnare despre: advertising,internet — clickio @ 7:59 am

Toaaaaaaaaaaaaaaaaaaata lumea a sarit ieri pe F64/2ActivePR pentru o executie cu probleme a unei idei care la origine n-a fost chiar proasta, iar daca ma urmariti vreme de cateva randuri o sa intelegeti, sper, si de ce.

Pentru un rezumat intr-o singura fraza, intr-un comunicat de presa F64 a anuntat vineri ca a fost preluat de un investitor international si ca va face totul oficial luni la 11, iar luni la 11 a anuntat ca misteriosul investitor este chiar… insusi… Mos Craciun, ho ho ho.

Sa facem un mic exercitiu de imaginatie. Inchipuiti-va ca  vineri  nu s-ar fi anuntat o  preluare, cu un investitor international, ci o schimbare de management. Mmmmm? Este ca gluma de la final vi s-ar fi parut ceva mai buna si cu mai multa sare decat in varianta livrata ieri?

Acum aduceti-va aminte de un film bun din 2006 in care unul din personaje povestea care sunt cele trei momente importante ale unui act de magie:

Every great magic trick consists of three parts or acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back. That’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.”

(Restul…)




mulu